Marketing campaign introducing the new Sherpa program.
I’ve worked on a handful of digital design projects for Spaceflight, but this one was the most in depth, so far. I was tasked with creating something new with Spaceflight’s branding (colors and typeface). It started with a video. Based on the image sequences provided by the 3D model builder, I knew I wanted to use HUD (heads up display) elements. Not only did I build and animate the 2D graphic elements, I also edited this short video based on the script provided utilizing selects from a large folder of assets.
I developed 3 different design concepts utilizing vector elements and photo realistic elements, both animated and still. 2 designs concepts were chosen, and from there it was a matter of formatting to create 15 different banner ads for 3 different advertizing companies for distribution across multiple digital media outlets.
I originally downloaded 2 HUD graphic packs, but couldn’t find any specific elements I liked in any of them, so I created my own elements (except for the outline of the rocket). I referenced past Spaceflight infographics to get a sense of layout, but I built the elements based on my favorite parts of dozens of HUD displays from video games and comic book movies, using colors from Spaceflight’s branding guide.
Since I was familiar with the new branding style, and I already had several of the graphic element readily available, I was tasked with creating a PowerPoint template. These are just a handful of the slides.