Marketing campaign introducing the new Sherpa program.
I’ve worked on a handful of digital design projects for Spaceflight, but this one was the most in depth, so far. I was tasked with creating something new with Spaceflight’s branding (colors and typeface). It started with a video. Based on the image sequences provided by the 3D model builder, I knew I wanted to use HUD (heads up display) elements. Not only did I build and animate the 2D graphic elements, I also edited this short video based on the script provided utilizing selects from a large folder of assets.
I developed 3 different design concepts utilizing vector elements and photo realistic elements, both animated and still. 2 designs concepts were chosen, and from there it was a matter of formatting to create 15 different banner ads for 3 different advertizing companies for distribution across multiple digital media outlets.
I originally downloaded 2 HUD graphic packs, but couldn’t find any specific elements I liked in any of them, so I created my own elements (except for the outline of the rocket). I referenced past Spaceflight infographics to get a sense of layout, but I built the elements based on my favorite parts of dozens of HUD displays from video games and comic book movies, using colors from Spaceflight’s branding guide.
These are the mission badges currently in circulation. There are many more badges for missions on hold or waiting to launch that I can’t wait to share. These exist in digital, stitched, and sticker format.
Since I was familiar with the new branding style, and I already had several of the graphic element readily available, I was tasked with creating a PowerPoint template. These are just a handful of the slides.