Creative strategist · Scriptwriter · Motion designer · Seattle

I make complicated things look sweet & simple.

I'm Kitty Kennedy. For 7+ years I've turned complex products — from global logistics to spacecraft — into campaigns people understand. At Expeditors I owned video from the first stakeholder meeting to the final cut: strategy, script, shoot, animation and results.

Monster character illustrated by Kitty
Kitty Kennedy
Kitty KennedyArt by me
Work forExpeditorsHighspotSpaceflightBlue Plate DigitalHerbalifeSeattle Home & Garden Show+ LeoStella, SEOPS, Pyramide Productions

Selected work

Your brand, not mine.

My own style is playful. My client work looks like my clients — aerospace, global logistics, enterprise software. Here's the problem, what I owned, and what came out of it.

Spaceflight mission infographic designed by Kitty
Mission patch designed by KittyMission patch designed by KittyMission patch designed by Kitty

01 · Spaceflight · Aerospace

A whole visual system for a launch program

The challenge

A launch company with brand colors, a typeface — and no visual system. They needed video, ads, infographics and mission patches that felt technical and credible.

What I owned

Visual systemInfographicsMission patchesVideoAds

What came out of it

  • ✦Created a new look from only brand colors and a typeface — and it became the base for everything after.
  • ✦Turned 2 approved concepts into 15 banner ads for 3 ad networks.
  • ✦Built an infographic template reused for mission after mission, saving time on every launch.
  • ✦Designed mission patches that flew to space in digital, stitched and sticker form.

Illustrator · After Effects · Premiere · PowerPoint

Full case study

02 · Expeditors · Global logistics

From blank page to finished explainer

The challenge

A logistics service most people never see, for a global B2B audience. It needed a story before it needed animation.

What I owned

ScriptMotion designEdit

What came out of it

  • ✦I wrote the script myself, so the message was solid before a single frame was drawn.
  • ✦Designed and animated every scene, so words and pictures were planned together.
  • ✦One person from brief to final cut — no hand-offs, no agency.

After Effects · Illustrator · Premiere

03 · Highspot · Enterprise SaaS

Making a sales platform click in two minutes

The challenge

A deep, feature-packed sales platform that buyers had to understand fast — across a whole series, not one video.

What I owned

StoryboardsDesign systemAnimation

What came out of it

  • ✦Built one simple visual language (cards, cursors, soft motion) reused across every episode.
  • ✦The series feels like one family, and new episodes are faster to make.
  • ✦Storyboards through final animation, delivered as an ongoing series.

After Effects · Illustrator

Full case study

Strategy & story

Clarify the goal with stakeholders, find the message, write the script. Video that fits the funnel, not just the feed.

Production

Storyboards, shoots, camera, audio, voiceover, edit and mix. The whole cycle, start to finish.

Motion & design

2D/3D animation, campaigns, templates, infographics and brand systems.

UX thinking

Research, interviews and testing, so the work answers what people actually need.

2022 – 2026 · Expeditors

Hired to animate. Now trusted to lead the story.

I joined Expeditors as a motion designer and kept saying yes. By the end I was the person teams came to for the message, the script and the plan — and then I made it, too.

Owns the full cycle

Meets with stakeholders to define goals, then writes, storyboards, shoots, edits, animates and formats for every channel.

Writes the words

Scripts that explain complex logistics products and services across many brands and regions.

Stepped up as lead — twice

Covered for Expeditors' Digital Media Lead during both of his parental leaves, keeping global marketing deliverables on track.

Thinks past the video

Plans where each piece sits in the marketing funnel, how it supports leads, and checks performance to refine what comes next.

Works with AI, tastefully

Adapts AI tools to speed up production, while the ideas, craft and judgment stay human.

Builds for the team

Graphic elements and templates for video, web, regional events and sales teams around the world.

01 · Motion

More motion work

Event promos, campaign pieces and edits — plus my earlier reel.

Expeditors

Turning an ebook into something people watch

Pulled the ebook's key ideas into short animated moments that tease the content and point to the download.

Motion designLayout

Highspot

Hype for a flagship customer event

Fast cuts, bold type and a punchy music edit. Built to work as a full promo and as short social clips.

Motion designType animationEdit

Herbalife

Adding polish to a real customer story

Cut the story down to its strongest moments and layered in animated type to land the key numbers.

EditText animation

Motion reel

A highlight reel of earlier motion work (Highspot, Blue Plate and freelance).

The archive

Expeditors · Ebook

Motion graphics for an ebook promo

Herbalife

Editing and text animation for a case study

Expeditors · TCM

Script, motion graphics and edit

Webinar promo

Motion graphics social promo

Highspot · Spark

Event promo

Highspot · Spots vs Folders

Overview video

02 · Graphic design

Campaigns & brand systems

From a single badge to a full launch campaign — what the client needed and what I delivered.

“In the style of” studies

Practice matching other artists' styles — the same skill I use to work inside a client's brand guidelines.

Marla
Marla after Charlie Terrell · Photoshop
Momotaro
Momotaro after Christiane Beauregard · Illustrator
Fox
Fox after Charles Williams · Illustrator + Photoshop
Seattle
Seattle after Julien Pacaud · Photoshop

3D in Maya

3D model by Kitty3D model by Kitty

03 · UX design

Research first, pixels second

Bootcamp-trained (General Assembly). Surveys, interviews, personas, prototypes and real usability tests.

04 · For fun

Side projects & a past life

Manju + Mochi

Personal project

Manju + Mochi

Two rice-cake heroes protecting the galaxy from evil vegetables. A cartoon I've had since age 10.

Read case study

Cake by KittyCake by KittyCake by KittyCake by KittyCake by KittyCake by Kitty

Cake Kitty, the original

Cake engineering

A tucked-away gem of a past life. Years of sculpted, structural cakes — and where the name comes from.

Experience

From pixels to the whole plan

  1. 2022 – 2026ExpeditorsMotion Graphics Designer → led end-to-end video campaigns, scripts and production for global B2B marketing
  2. 2020 – 2022Blue Plate DigitalSenior Digital Media Specialist · TV commercials, social, arena promos, print and a billboard
  3. 2020 – 2023SpaceflightDigital Media Designer (contract) · explainers, mission badges, infographics, shoots
  4. 2018 – 2022HighspotMotion Graphics Specialist (contract) · explainers, HQ video wall, livestream edits
  5. 2019EverlyUX Researcher (contract) · surveys, interviews, usability testing
  6. 2018 – nowCake Kitty DesignFreelance · animated logos, training videos, brand guides for Pyramide Productions, SEOPS, LeoStella, XPath Media

General Assembly UX Design Immersive · Bellevue College AA, Digital Media Arts (Motion Graphics, Animation & Web Design)

Theater. Monster makeup. Cake. Then strategy.

Kitty at Disneyland

I'm a storyteller first. My job is to understand a business goal, find the clearest way to say it, and make something people actually want to watch — then check whether it worked.

That instinct comes from an unusual path: high school theater and special effects makeup, years running a cake studio, a degree in Digital Media Arts and a UX bootcamp. Every one of those taught me to make something by hand that has to work the first time, for a real audience.

I'm comfortable in a room with engineers, executives and regional sales teams, and just as happy behind a camera, holding a boom mic or recording the voiceover myself.

Outside work: Southern California kid (Disneyland is my favorite place on Earth), now in Seattle. Trying new foods, geocaching and making silly videos with friends.

The fun stuff

Why “Cake Kitty”?

I ran a cake studio before I went digital. Sculpting something that has to stand up, look right and taste good is still how I approach every project.

Do you make cakes?

Yes, but I have a very busy schedule and a small kitchen. I prefer design… it's less messy.

Where are you located?

Seattle-ish.

What's with all the bunny ears? Your name is Kitty.

I like bunnies.

Resume